Clik here to view.
Easy, Free, Useful Tool for Effective Online Writing
Last week I trained 25 nonprofit marketers on Writing for the Web, one of my favorite training topics. Nothing is more important in writing for the Web (or email or blogs) than writing succinct,...
View ArticleClik here to view.
Timing is Everything — Reach Your Audiences When They’re Likely to Read and...
Mea culpa! I made one of the most common (and most avoidable) nonprofit marketing mistakes yesterday — sending out my bi-monthly e-news during vacation week for at least 50% of school districts...
View ArticleClik here to view.
Take Candidates’ Lead for Email Wins for Your Nonprofit
I’ve been noticing distinct trends in the presidential campaign email I’ve received. Short subject lines top the list, but the flood of campaign email showcases several other powerful email tactics as...
View ArticleClik here to view.
Unleash the Power of Your Email Signature — The Most-Missed Marketing...
Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization. But what’s surprising is how seldom sig lines are put to work. In fact, I frequently...
View ArticleClik here to view.
Sierra Club Earth Day Email Success — Upped My Awareness & Engagement in a Snap
I received an email from the Sierra Club last week offering me seven easy ways to rock my earth day. Loved it. The email was short, to the point and helped me out hugely. You see our daughter...
View ArticleClik here to view.
How to Retain Readers w/Change of E-News Service Provider
Readers of the Getting Attention e-update (twice-monthly, in-depth articles and case studies, subscribe here) know that I’m about to change to a new email service provider (ESP). There’s much more to...
View ArticleYour Favorite Nonprofit E-Newsletters & Why?
I’d appreciate your help. I’m finishing up a presentation on high-impact nonprofit e-newsletters, to be delivered next week to a group of NY metro area organizations. The participants range widely in...
View ArticleHow to Deliver Breakthrough Nonprofit E-Newsletters
Last month I reached out for your input on what makes an e-newsletter effective and received some great feedback and models. Thank you. Then I integrated your take into my curriculum for a workshop I...
View ArticleClik here to view.
How to Increase Impact of Your Nonprofit’s Emails
Q: Is it necessary (or valuable) to include a caveat at the end of emails coming from our organization? Dear Nancy, I enjoy reading the Getting Attention e-update and am glad to have an opportunity to...
View ArticleGOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City
I promise you it’ll be an incredibly worthwhile three hours when you do. In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect, you’ll learn everything you need to get a...
View ArticleClik here to view.
How to Create Enough Good Content (Case Study)
Guest blogger Holly Ross has spent seven+ years at the Nonprofit Technology Network (NTEN), working with community members to identify technology trends that are reshaping the nonprofit sector. Brett...
View ArticleE-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16
Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and...
View ArticleClik here to view.
Email Subject Lines: 6 Cardinal Sins to Avoid
Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media, Kerri helps nonprofits communicate online. Email subject lines have one main job—to get your email opened. You have...
View ArticleClik here to view.
Our Son Trayvon: Make your email subject lines as powerful as this one
Getting your emails opened is the most crucial part of your email campaign. Without that, there’s no hope of motivating the action your organization needs. When I opened my email this morning to the...
View ArticleClik here to view.
Improve Your Nonprofit Email Open Rate by 2%: Go Mobile
Welcome back to guest blogger Holly Ross who leads the Nonprofit Technology Network (NTEN), working with community members to identify technology trends that are reshaping the nonprofit sector. Brett...
View ArticleClik here to view.
Get Your Emails Read & Acted On—Gmail +
Beware the deadly Promotions Tab, the latest “improvement” for Gmail users! That’s what communicators like us have have been sweating about in the past few weeks. In case you haven’t heard, Google is...
View ArticleClik here to view.
Keep Your Promise to Email Subscribers
This fresh approach to creating the most effective email campaigns possible is a priceless reminder built on famed psychologist Abe Maslow’s hierarchy of needs. Although created for for-profit...
View ArticleClik here to view.
Make Your Nonprofit Website an Email Capturing Machine
Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. “Email is dead. No one reads their email anymore.” You might have heard this before and you might...
View ArticleClik here to view.
Do Your Headlines Deliver? Nonprofit Wordsmithing Makes a Difference
Guest blogger Tom Furtwangler manages digital communications and social media for a large international development nonprofit based on the west coast. There’s a headline arms race on the web these...
View ArticleClik here to view.
Reactivate Your Email List (Case Study)
Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the...
View Article
